My New Book Crowdstart is available for Pre-Order Now!
This is an excerpt…
How To Get PR for Your Crowdfunding Campaign
“People do not buy goods and services.
They buy relations, stories and magic.”
-Seth Godin
I know what you are thinking: a great way to get attention for my campaign would be to get PR for it!
Not so fast.
“Traditional” PR outlets are newspapers, magazines, and television; I caution you when approaching these outlets for your crowdfunding campaign.
Online PR is another story and if you are like the vast majority of crowdfunders and you are raising money for a project that is relevant to a smaller niche-focused group (your personal fan base), the most effective PR you can garner is online PR.
This means approaching blogs, podcasts, and online tastemakers that are targeted to the niches that will care most about your project. This type of PR is worth your effort if you are launching a larger campaign (10K and above).
Old-Fashioned PR
Traditional journalists are looking for newsworthy items with wide appeal. This means news that is topical and relevant to a large audience and include an intriguing angle.
There are only three times that a crowdfunding campaign would be considered newsworthy to traditional media:
- A campaign has had explosive numbers in a short amount of time (i.e., Amanda Palmer raising a quarter of a million dollars for her album in the first 24 hours).
Read the full excerpt on the Cyber PR blog.
The post My New Book Crowdstart is available for pre-order now! appeared first on CyberPR Music.