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Releasing Music: The Musician’s Guide to Marketing Plans Part 2
In the first installment of our newly updated Musician’s Guide to Marketing Plans, which we now call Musician’s Total Tuneup around here, we addressed the overlooked importance of having a marketing...
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Post Music Release Strategies: The Musician’s Guide to Marketing Plans Part 3
Welcome to the final part of our 3-part series on how to build a comprehensive musician’s marketing plan, which is one of the most powerful things we do here as an agency. In fact, they are so...
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The Musician’s Guide to Instagram
Instagram — the most popular visual social platform has experienced a meteoric rise, rising by around 100 million users per year since 2014. As of today, Instagram has over 1 billion active...
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5 Critical Things You Need Before You Start Music Publicity
Many artists rush to Music PR without first having a solid foundation in place and this is a grave mistake. As the PR landscape continues to shift getting great PR is becoming harder to do without...
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Cyber PR LAB 2: Facebook Advertising For Indies
The music industry has radically changed… and it’s time for you to take control of your career. Cyber PR Labs is a series of focused MasterClasses where you can learn from industry experts and booking...
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Musicians’ Guide To Networking in The Real World
Networking for Musicians: Summary If you want to succeed, you can’t hide forever — you have to go out and start networking. When you meet people, get them to talk about themselves first. Get a...
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Email Newsletter Best Practices For Musicians
Are you still not sending out a regular email newsletter to your followers? This is a guide for Email newsletter best practices for those of you still under the impression that they are old school...
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9 Tips For Increasing Likes This Summer
Summer is ON! And it’s a great time to increase social media following and up your engagement! I know it’s difficult to focus on interaction with fans of your music when all you want to do is...
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So, You Want To Get On Spotify Playlists? Here’s What You Need To Know First…
Every publicist can tell you there are certain questions (actually they show up more as orders) we have dreaded over the years posed by potential clients. When I started 20 years ago it was “get me in...
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Email Newsletter Best Practices For Musicians
Are you still not sending out a regular email newsletter to your followers? This is a guide for Email newsletter best practices for those of you still under the impression that they are old school...
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How To Get PR for Your Crowdfunding Campaign
This is an excerpt from my best selling new book CROWDSTART This guide will walk you through what you need to prepare for in generating online PR for your crowdfunding campaign, and show how you can...
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Ariel Hyatt’s Social Media Food Pyramid
Cyber PR’s Social Media Pyramid It’s no longer a question whether or not social media is here to stay, but it STILL after all these years confounds so many of us. When I’m teaching clients best social...
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What Seth Godin Can Teach The Music Industry [Part 2]
As I have been overhauling my site I have been revisiting a lot of posts and moments from the past. A highlight was interviewing Seth Godin. During the 2-part interview, Seth and I re-visited his...
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Top Seven Reasons Why Artists Strongly Resist Social Media
It happened in Australia. I was standing at the opening cocktail reception for APRA’s Song Summit Music Conference, and I was chatting with a perfect stranger (who it turns out is a very famous...
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Are You Guilty? – 4 Ways Indie Musicians Are Killing Social Media
This is a guest post from our friend Joshua Smotherman, who is a straight shooter when it comes to what he sees in the world of social media for musicians…. In an ideal world, I would wake up in the...
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The Musician’s Guide to Pandora Promotion
Pandora has been working hard to develop great self-serve programs to help artists more deeply connect with their fans on the platform. Here’s how to get in the game! Pandora has over 70 million active...
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Advanced Instagram Tips for Musicians
Let me guess – You LOVE Instagram. All artists love Instagram. Instagram is like Linkedin for musicians. There are more than 500 million daily users, and approximately 1 billion monthly users. And...
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Inside A Social Media Management Campaign
Raise your hand if keeping your social media channels updated and compelling feels like an overwhelming task. It’s okay, I understand! It’s a lot of work to keep your online presence fresh and engaging...
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20 Music Marketing Predictions For 2020
Wow – 2020. We’re entering a brand new decade, and often it can feel very overwhelming to keep up with the ever-changing new music industry. That’s why we have compiled a list of 20 Music Marketing...
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7 Reasons Artists Strongly Resist Social Media
There are 26.9 million people on Instagram to connect with right now. Anyone can connect with a few hundred people, forge great relationships, and then market music to those fans who want it and like...
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